GOOD GOVERNANCE SUSTAINABLE ECONOMIC GROWTH ENVIRONMENTAL STEWARDSHIP EMPOWERING PEOPLE AND COMMUNITIES APPENDIX 79 KENANGA INVESTMENT BANK BERHAD SUSTAINABILITY REPORT 2024 BASIS OF THIS REPORT OUR APPROACH TO SUSTAINABILITY KENANGA AT A GLANCE LEADERSHIP STATEMENTS 78 Promoting Environmental Awareness - #GreenAtWork Since 2017, Kenanga’s #GreenAtWork campaign has aimed to foster environmental awareness among employees. In 2024, the campaign expanded to run nationwide from March to November 2024, in conjunction with Earth Hour and World Earth Day on 22 April 2024. The campaign successfully engaged 739 employees through a mix of virtual and physical activities aimed at encouraging sustainable practices and environmentally conscious habits. The 2024 #GreenAtWork initiative featured a series of engaging activities, developed in collaboration with partners committed to sustainability. In partnership with Sunway XFarms, employees were introduced to practical urban farming techniques, promoting sustainable agriculture. Through San Francisco Coffee, we ran our Plastic-Free Day by offering complimentary beverages to employees who brought their own mugs, encouraging the reduction of single-use plastics. Meanwhile, we worked with Free Tree Society to conduct a plant adoption drive, inspiring employees to incorporate eco-friendly habits into their daily lives. The campaign also featured a Climate Emergency Talk, which provided valuable insights into the impacts of climate change and the urgent actions needed to address it. Together, these efforts created a holistic and hands-on approach to sustainability, fostering lasting awareness and engagement among employees. As part of the campaign, Kenanga introduced a plastics trade-in initiative, which led to the successful collection of over 290 kg of recyclable plastics—reinforcing our commitment to waste reduction, circularity, and responsible consumption. In line with our long-standing environmental values, Kenanga also marked its 15th consecutive year of participating in Earth Hour by switching off lighted signage and non-essential lighting across its premises. This year’s campaign reflects the Group’s continued efforts to embed environmental consciousness into our organisational culture. FUTURE OUTLOOK As we move forward, we are refining how we monitor our environmental footprint and enhancing resource efficiency across our operations. Our efforts include expanding internal and external stakeholder engagement programmes to drive awareness and adoption of sustainable practices. In 2024, we developed a Decarbonisation Roadmap, outlining decarbonisation strategies at both the enterprise and portfolio levels, the roadmap will be rolled out in 2025 for group-wide adoption. ENVIRONMENTAL STEWARDSHIP EMPOWERING PEOPLE AND COMMUNITIES We believe that investing in our people, nurturing talent, and uplifting communities are key to fostering inclusive growth, social wellbeing, and long-term prosperity. Through strategic initiatives in employee wellbeing, financial literacy and community outreach, we aim to create meaningful impact, bridge social gaps and drive positive change. UN SDGs GOALS Goal 1 Maintain and promote workforce diversity and maintain anti-discrimination culture Goal 2 Integrate mental health as a topic of overall wellbeing of employees Goal 3 Increase social impact towards marginalised and deserving communities through consistent programmes and initiatives Goal 4 Expand investing literacy reach through online and offline channels MATERIAL MATTERS Talent Attraction, Development and Management Employee Safety, Health and Wellbeing Diversity and Inclusion Financial Inclusion Community Investment
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